In this comedic ad, the New England Patriots choose Diet Pepsi Machine as a first round draft pick in the NFL Draft. The commercial cuts to emotionally charged Diet Pepsi employees, ever so proud of how far Diet Pepsi Machine has come, and then to a confused New England Patriots player who thought, “Coach went nuts.” Diet Pepsi Machine elicits chants of “Machine! Machine! Machine!” from fans and scores a touchdown during a game. A voiceover sounding like a sports announcer says, “Live football. Drink Diet Pepsi.”
Credits
Agency: DDB New York Chairman/COO, Lee Garfinkle; CD/AD, Rich Sharp; CD/CW, Scott Grayson; CW, Matt Herr; AD, Joe Kantrowitz; EP, Liz Hodge; Head of Broadcast Production, Bob Nelson Production Company: Tool of North America Director, Tom Routson; DP, Jim Whittaker; EP, Jennifer Siegel; Producer, Scott Craig Editorial: Cut and Run Editor, Michael Douglas; Producer, Angie Aguilera; Telecine, The Mill/NY; Colorist, Fergus McCall Visual Effects: rhinofx Managing Director, Rick Wagonheim; EP, Camille Geier; VFX Supervisor, Vico Sharabani; VFX/Inferno Artists, John Budion, Udi Edni, Jim Rider, Ricky Weissman; Producer, Linda Gallagher Sound Design: Amber Music Sound Designer, Bill Chesley Audio: Sound Lounge Mixer, Glen Landrum
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
MySHOOT Profiles
Add A Comment