A guinea pig implores a man to get out of bed and watch G4’s block of Midnight Spank programs. The guy explains that he cannot because he’s too tired. The animal responds that he will eat the man’s other kidney if he doesn’t wake up and tune in. The camera reveals a large blood stained splotch on the bed sheet, positioned where the man’s first kidney had been.
Agency: BBDO North America, Atmosphere BBDO Eric Silver, creative director; Richard Ardito, art director; Grant Smith, copywriter; Ed Zazzera, producer. Production Company: Kleinman Productions, London. Daniel Kleinman, director; Johnnie Frankel, executive producer; James Hatcher, producer; Dave Ungaro, DP. (Kleinman has since formed London production house Rattling Stick with director Ringan Ledwidge.) Editorial: Final Cut Gary Knight, editor; Stephanie Apt, executive producer; Sonali de Silva, producer. Postproduction: THE MILL, London Tom Poole, colorist Visual Effects: Framestore CFC | London Mindy Dubin, Flame artist Sound Design: Final Cut Terressa Tate, sound designer Audio: Sound Lounge Rob DiFondi, audio mixer
Top Spot of the Week: Ad Council, GUT Miami, Director Lauren Greenfield “Agree to Agree” To Address Gun Violence Impacting Kids and Teens
Developed pro-bono by creative agency GUT Miami for The Ad Council, this long-form PSA for parents and those with youth in their lives features real students and their parents--not actors--attending what they think is a student debate on the question, “Who holds the greatest responsibility to address the gun violence that impacts children and teens?” As the students answer, it becomes clear that gun violence prevention is not a divisive two-sided debate and that we can agree on a lot when it comes to the issue. The “debate” stops as the students confront the audience and unite behind the chilling stat that gun injuries are the number one cause of death for children and teens in America. Viewers are encouraged to take action by visiting AgreeToAgree.org, where individuals can learn about gun violence and how to have conversations with their communities supported by conversations guides and resources.
Lauren Greenfield directed this “Agree to Agree” campaign PSA via Institute, the production company she founded.
The Ad Council launched its overall “Agree to Agree” campaign today (2/27) at Northwell Health’s 6th annual Gun Violence Prevention Forum.
“Gun violence in America impacts us all and, tragically, it is the leading cause of death for children and teens in the United States,” said Michelle Hillman, chief campaign development officer, the Ad Council. “It is time we change the belief that conversations about gun violence always end in a heated debate or impasse. This powerful new work shows that we all have a role in creating positive change, starting from the common ground we share.”
“Gun violence is perceived as a highly charged and divisive topic, so we knew we had to take a different approach to break... Read More