A man learns the hard way not to tease his giant-sized pet ant when it comes to Juicy Fruit gum. The insect craves the sweet treat and thinks he is going to get some only to be denied by his master. Hell hath no fury like a huge ant scorned, as the master is tossed like a rag doll and then is ultimately dragged down into an ant hole where we assume the pet will finally get his Juicy Fruit fix.
Credits
Agency: Energy BBDO Marty Orzio, chief creative officer; Al Wyatt, Todd Hoffman and Jim Hyman, group creative directors; Zach Hilder, copywriter; Ryan Dickey, art director; Diane Jackson, head of production; Matt Hunnicutt, senior agency producer; Rob Neitzke, post assistant. Production Company: MJZ Dante Ariola, director; Max Malkin, DP; David Zander, president; Jeff Scruton, senior executive producer; Natalie Hill, producer. Shot on location in suburban Sydney, Australia. Editorial: Rock Paper Scissors Kirk Baxter, editor; Scott Friske, producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Visual Effects: Asylum Visual Effects,Daily Planet Ltd. Gabby Gourrier, executive producer; Darcie Tang, producer; Mitch Drain, VFX supervisor; Sean Faden, CG supervisor; Matt Hackett, animation supervisor/lead animator; Rob Moggach, compositing supervisor.,Jason White, graphics director; Jon Adler and Nik Braatz, graphics designer. Musi
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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