A male driver has to choose between his girlfriend and his inner Fast, which lives and loves to accelerate in the VW GTI. The female passenger wants to roll up the car window because her hair is getting mussed up by the wind as the VW motors along. But rolled up windows don’t aerodynamically jibe with Fast’s need to go fast. The driver’s choice is clear�Fast gets the nod over female companionship.
Credits
Agency: Crispin Porter + Bogusky Alex Bogusky, chief creative officer; Andrew Keller executive creative director; Rob Strasberg, creative director; Anja Duering, associate creative director/art director; Mike Howard, associate creative director/copywriters; Rupert Samuel, executive producer; Jessica Dierauer, producer; Bill Meadows, agency music producer. Production Company: MJZ Rocky Morton, director; Sal Totino, DP; David Zander, president; Jeff Scruton, senior executive producer; Karen Chen, producer. Shot on location in Los Angeles. Editorial: Cosmo Street Tom Scherma, editor; Aaron P. Langley, assistant editor; Amy Febinger, executive producer. Postproduction: The Mill New York Fergus McCall, colorist. Visual Effects: Method Connie Griffin, managing director; Luis Ribeiro, executive producer; Angela Lupo, VFX producer; Matt Reilly and Bridget Fullan, VFX artists. Sound Design: Beacon Street Studios John Nau and Andrew Feltenstein, composers; Brian Chapman, sound design
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
MySHOOT Profiles
Add A Comment