Director Spike Jonze hits the funny bone with animal actor auditions for www.MillerAuditions.com via Young & Rubicam, Chicago. We see savvy, veteran thespians who know all the ins and outs of auditioning for a part, and who share those insights with us the only catch is that they aren’t human. We find ourselves listening to a cross-section of the animal kingdom a bear, a turtle, a raccoon, an otter and a goose.
Credits
Agency: Y & R | Chicago Matt Bijarchi, SVP/director of production; Dave Loew, SVP/creative director; Jon Wyville, SVP/creative director; Ken Erke, VP/creative director/copywriter; Corey Ciszek, SVP/creative director/art director; Mark Figliulo, chief creative officer/art director; Pete Figel, copywriter; Floyd Albee, art director; Kim Mohan, senior producer; and Monica Wilkins, producer. Production Company: MJZ,Animated FX Spike Jonze, director; David Zander and Jeff Scruton, executive producers; Vincent Landay, producer; and Wyatt Troll, DP.,Animation: Dave Nelson, Norman Tempia, Mecki Heussen, Mike Regan, John Alexander and Tom Killean, puppeteers.
Editorial: Spot Welders Inc. Eric Zumbrunnen and Stephen Berger, editors; David Glean, executive producer; and Heather Kojima, post producer. Postproduction: The Filmworkers’ Club, Chicago Jeff Charatz, online editor; Kathy Hurley, post producer; Charlie Langrall, technical director; and Michael Mazur, colorist. Visual Effects: Edge
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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