A little boy pours milk next to his cereal bowl. He calls to a kitty trapped in a tree that is actually a squirrel. A narrator comments “you think it would be easy to tell which kids had trouble with their eyesight” as the boy runs his scooter into the glass of a bus stop booth. “Eye doctors tell us the symptoms aren’t always so obvious” as the boy throws a basketball several feet away from the net into another boy. For clues on how to spot the real life signs of vision problems…….Check yearly. See Clearly.”
Credits
Agency: August, Lang and Husak Chuck Husack, creative director/art director/copywriter; Francis Sullivan, freelance copywriter Production Company: Working Stiff Commercial Film Production, Inc Matthew Pittroff, director/executive producer; Kurt Uebersax, producer; Alain Betrancourt, DP Editorial: gk|edit George Kelly, editor Postproduction: Producers Video, Inc.,MI Post Kirk Davis, online editor,Micah Kirz, colorist Visual Effects: Producers Video, Inc. Steve Palmieri, 2D animation artist Sound Design: Producers Video, Inc. Ned Boyle, sound designer Audio: Producers Video, Inc. Mike Brilhart, audio post mixer
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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