A series of scenes of highway are shown as a child’s voice sings ring around the rosy. A dog runs along side a busy highway. A traffic jam. a child blowing bubbles out the window of an SUV. In the Last Chance Barr & Grille a pretty waitress serves bottled beer as the child sings “all fall down.” Most of the patrons are smoking and drinking. The viewer now sees how the scenes are connected. Police rush to the source of the traffic jam to assist paramedics put people on stretchers. A roadside sign says “The air in a smoky bar is up to 50X more toxic. Just imagine if you worked there.”
Credits
Agency: Northlich Chris Dye and Eric Thompson, art directors; Sarah Lyons, copywriter; Diane Frederick, producer Production Company: HKM Productions Nelson Cabrera, director; Carl Swan, executive producer; Eric Escott, producer; Jesse Green, DP Editorial: red echo post, llc Tate Webb, editor Postproduction: Cineworks Digital Studios, Inc. John Palmisano, colorist Visual Effects: red echo post, llc Scott Thierauf, Maya CGI artist Music: Sound Images, Inc. Rob Fedders, composer; Jack Streitmarter, producer Audio: Sound Images, Inc. Grant Kattmann, audio mixer/sound designer
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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