The screen is yellow and a black animated stick-figure man is dancing to rock music while picking up trash with a trash-lancing pole and disposing of it in the bin. The pole becomes a shovel and the figure dances across the screen making digging motions. The shovel becomes a rake and he begins a rake-dance ending with a jump and click of the heels. He triples into a line of figures dancing with cleaning tools and finally back to his original pole. He lances a last piece of trash and the screen closes into a black circle around him. “Do something. Keepamericabeautiful.com.”
Credits
Agency: Mangan Holcomb Chip Culpepper, creative director; Angel Galloway, associate creative director/producer; Emily Galusha, art director; Tammie Thessing, associate producer Production Company: Dempsey Film Group Animation: Larry Raines, Jeff Holsted, animators Postproduction: Dempsey Film Group Shelly Needham, post producer Audio: Dempsey Film Group Bryan Frazer, audio post mixer
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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