An office full of workers has gathered at a long conference table around a phone because their boss has called a last minute conference call “to improve their bottom line.” One of the workers is silently, but animated acting out mocking gestures to the boss’s statements, feeling safe as the meeting is by phone. The boss then says “This isn’t a conference call Hinkle, I am actually in the room.” The worker falls still in horror. The scene switches to a soaring plane “Feel like surprising a few people?” an announcer asks. Displayed on the screen are the words “Low fares. Even at the last minute. AirTran.”
Credits
Agency: Cramer-Krasselt Scott Wild, creative director; John Carstens, creative director/copywriter; Mel Kreilein, art director; Ben Latimer, producer Production Company: Anonymous Content Patrick Sherman, director; Tappas Blank, executive producer; Michael Haldane, producer; Emmanual Lubezki, DP Editorial: Mad River Post | San Francisco Jay Herda, editor; Janie Ford, producer Postproduction: Optimus Craig Russell, colorist Visual Effects: Optimus Marco Markewycz, Amy Davis, visual effects artists; Brian Rulapaugh, Jeremy Stuart, graphic artists Audio: Optimus Bruce Lase, audio post mixer
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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