A young woman is plagued by black birds of prey. Every where she goes the birds appear. They circle above as she walks to and from classes, appear at the library and while she is eating with friends. An announcer asks “Is the thought of paying back your university tuition fees preying on your mind?” The announcer continues to outline the terms of a “tuition free loan” which is only repaid once the student is gainfully employed. The girl emerges from her graduation and the birds disperse. The words “Study first. Pay back when you are earning.” appears amongst the birds as they are retreating into the sky.
Credits
Agency: Delaney Lund Knox Warren Ken Sara, creative director; Richard Warren and Paul Hancock, creatives; Lauraine Bhuglah, producer Production Company: The Pink Film Company Michael Geoghegan, director; Karen Cunningham, producer; Robbie Ryan, DP Editorial: Peepshow Spencer Ferszt, editor; Jo Trainis, producer Postproduction: Framestore CFC | London Dave Ludlum, colorist Audio: Wave Studio Parv Thind, audio post mixer/sound designer
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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