The camera pans through a deserted urban neighborhood. As a corner is turned a group of children emerge and begin throwing water balloons. As they begin to toss balloons and run through the street, the Teddy Bear Picnic Song begins to play. The camera goes back the way it came, but the neighborhood is now full of children playing and throwing water balloons. The screen goes blank and the words “Jump in. Xbox 360.”
Credits
Agency: McCann Erickson,72 and Sunny John Boiler, Glenn Cole, Scott Duchon and Geoff Edwards, creative directors; Mat Bunnell, copywriter, Nate Able, art director; David Verhoef, producer.,John Boiler, Glenn Cole, Scott Duchon and Geoff Edwards, creative directors; Mat Bunnell, copywriter, Nate Able, art director; David Verhoef, producer. Production Company: Gorgeous Enterprises,Anonymous Content Frank Budgen, director; Simon Richards, DP; Helen Kenny and Lisa Margulis, executive producers; Alicia Bernard, producer. Shot on location in Buenos Aires.,Frank Budgen, director; Simon Richards, DP; Helen Kenny and Lisa Margulis, executive producers; Alicia Bernard, producer. Shot on location in Buenos Aires. Editorial: Rock Paper Scissors Angus Wall and Kirk Baxter, editors; Scott Friske, producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Sound Design: 740 Sound Design Eddie Kim, sound designer; Scott Ganary, producer. Audio: L
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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