YouTube hopes to convert more amateur videographers into capitalists as it strives to show more advertising on its Web site and reverse years of uninterrupted losses.
The Internet’s top video channel will try to widen participation in a 20-month-old advertising program by actively recruiting the makers of widely watched clips.
The more aggressive approach announced Tuesday is a switch from YouTube’s previous practice of waiting for video makers to apply to the ad program.
The strategy hasn’t been profitable for YouTube so far – something that the site’s owner, Internet search leader Google Inc., wants to change.
After buying YouTube for $1.76 billion in late 2006, Mountain View-based Google initially focused on luring more people to the video site.
As the recession squeezed Google, the emphasis this year shifted to making money, prompting YouTube to explore new ways to show ads alongside more of the millions of clips clicked on its site each day.
YouTube won’t allow advertising without the consent of a video maker, largely to avoid legal fights over who has the right to profit from the work.
That policy means YouTube needs to persuade more video makers to allow ads. Toward that end, YouTube will try to quickly identify videos with a big following and then contact the owners of the clips about advertising opportunities.
YouTube expects the solicitations to boost the number of advertising partners from the thousands to the tens of thousands, said Tom Pickett, the video site’s director of online sales and operations.
It probably won’t require much arm twisting, given that the video owners get most of the revenue from the ads accompanying their clips. Google won’t specify how much it pays each of its ad partners, though it typically ranges anywhere from 70 percent to 90 percent of the revenue.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More