A man dressed as Santa sits at his kitchen table. He pulls down his beard to eat, just as his daughter has come down the stairs from bed. He turns and she sees his face, realizing he isn’t Santa her face begins to crumble. He grabs a smoothie container from the fridge, pours it into the blender with milk and then into a cup and hands it to her. She grabs it and drinks happily. An announcer says “New Smooth-eez from McCains, ready just in time.”
Credits
Agency: Taxi | Toronto Zak Morueh, executive creative director; Lance Martin, associate creative director; Ryan Wagman, copywriter; Guybrush Taylor, art director; Jennifer Mete, producer Production Company: Crush,Untitled, Toronto David Whitesen, Inferno artist,Michael Downing, director; Peter Davis, executive producer; Tom Evelyn, producer; Andre Pienaar, DP Editorial: School Editing Aaron Dark, editor Postproduction: Notch Bill Ferwerda, colorist Audio: The EggPlant Rocco Gagliese, audio director/mixer
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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