A very tall man on an evening airplane flight is trying to maneuver himself to the lavatory. He has trouble standing because of the overhead bins. He has trouble getting down the aisle because he is so large other people can’t get around him. Other passengers are giving him disapproving glances. A little girl sitting in his row says to him “It’s not easy being green.” The song its not easy being green is then played. A narrator then introduces “If you share it with your kids, they will share it with the world. PBS Kids’ Sprout. Preschool TV round the clock.”
Credits
Agency: Goodby, Silverstein & Partners Jamie Barrett, partner/creative director; Stephen Goldblatt, art director; Al Kelly, copywriter; Cindy Epps, producer. Production Company: Supply & Demand Jeffery Plansker, director; Kyle Kibbe, DP; Tim Case, executive producer/managing partner; Dana Garman, executive producer/managing director; Simon Barrett, producer. Shot on stage at Air Hollywood, Segundo, Calif. Editorial: hutchco technologies Jim Hutchins, editor; Paul Rui, assistant editor. Postproduction: Company 3 Los Angeles Steve Rodriguez, colorist. Audio: Lime Studios Loren Silber, mixer.
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
MySHOOT Profiles
Add A Comment