A group of girls are playing soccer as their parents look on and cheer. During play there is an explosion on the field due to a landmine that the soccer play has tripped. One girl is knocked unconscious and burned and others have burns on their legs and arms. Parents look on in hysterics and chaos. The commercial demands to know “if there were landmines here, would you stand for them anywhere?” This message begs for the watcher to “help the UN eradicate landmines everywhere.
Credits
Agency: The Brooklyn Brothers,Driver, New York Guy Barnett, copywriter, Callum MacGregor, art director,Oscar Thomas, producer Production Company: Thomas Thomas Films Kevin Thomas, director; Philippa Thomas, executive producer; Ira Brooks, producer; Brendan Galvin, DP Editorial: Crew Cuts Sabrina Huffman, editor Postproduction: The Mill New York,Framestore NY Tom Poole, colorist; Alistair Thompson, executive producer; Wendy Garfinkle, Verity Grantham, Elisha Levin, producers,Murray Butler, Maryanne Lauric, online editors Sound Design: Amber (Heavenly) Music Bill Chesley, sound designer; Michelle Curran, executive producer; Kate Gibson, producer Audio: Nutmeg Audio Post Chris Fina, audio post mixer; Jon Adelman, producer
We Have Liftoff: iPhone Chips In With NASA-Style Launch In Spot Directed By Tom Hooper For TBWAMedia Arts Lab L.A.
This Apple spot launches with its premise centering on a NASA-style launch of its own--the countdown culminating in the liftoff of an iPhone featuring the A18 Pro chip. That’s the most powerful chip ever used in an iPhone.
Directed by Oscar winner Tom Hooper (The King’s Speech) via production company SMUGGLER for agency TBWAMedia Arts Lab, Los Angeles, the commercial--titled “All Systems Pro”--recreates a NASA-like mission control room where the final moments ‘til launch are chronicled. Mission controllers and engineers are about to send to the stratosphere an A18 Pro chip-equipped iPhone 16 Pro with features ranging from Apple Intelligence to next-level gaming and an advanced camera system.
The space mission goes off without a hitch, a testament to the kind of precision in the A18 Pro chip, which represents a major leap forward in mobile computing performance.
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