In a microscopic view in the sea a male water flea courts a female and “love is born on this planet.”The future generations of this coupling populates the oceans. Many tiny iridescent water fleas are swarm and seem to frolic.The original couples pass away and are survived by their children.Their bodies layer the ocean floor and “the story of oil begins.”
“Millions of years later” a man is shown fueling up his car.A drop of gasoline falls onto his boots.He gets in his car and drives away leaving only the words “Nothing lasts forever.Hybrid technology.”
Credits
Agency: Hakuhodo, Tokyo Masahiko Ishii, creative director; Koji Ando, Tetsuya Tokimatsu, Kotaro Yoshioka, Usagi Ishii, copywriters; Munehiro Sai, executive producer; Yasuyuki Kubota, producer Production Company: Anonymous Content,Hakuhodo Photo Creative, Tokyo Andrew Douglas, director/DP; Andy Traines, executive producer; Aris McGarry, producer, Editorial: Mad River Post | Santa Monica Michael Elliott, editor Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist Visual Effects: Digital Domain, Venice, Calif. Eric Barba, visual effects supervisor; Gabby Evans, executive producer; Chris Fieldhouse, producer Music: Elias Arts Dave Gold, creative director; Kimo Kemp, composer; Dayna Turcotte, producer Audio: POP Sound Peter Rincon, audio post mixer
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
