A middle aged well dressed woman is at a construction site awkwardly hammering some two by fours. Another woman is trying to weld a house frame, but causing small fires and a man drives by in a cement mixing truck and sprays cement along a row of cars. A narrator explains that “every year millions of Washington lottery winners help at school construction sites, thankfully their contributions are purely financial.” The commercial ends with the words “Washington State Lottery, its good to play” displayed.
Credits
Agency: Publicis USA Publicis, Seattle: Bob Moore, executive creative director; Todd Grant, creative director; Robert Rich, Gethin Stout, group creative directors; Joe Gerlitz, copywriter; Greg Wyatt, art director; Derek Ruddy, director of broadcast; Mary Ellen Farrar, producer Production Company: Headquarters Eric King, director; Tom Mooney, Scott Flor, executive producers; Darrin Ball, producer; Steve Chievers, DP. Editorial: Slice Editorial Johnna Turiano, editor; Molly Woodruff, executive producer Postproduction: Flying Spot Troy Morrison, online editor; Jeff Tillotson, colorist; Kellie Graces, producer Audio: Clatter & Din Vince Werner, audio post mixer/sound designer; Kris Dangla, producer
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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