A family in a station wagon is driving through an interactive zoo, where the animals are right outside the car. The family stops next to a male and female lion pair. The pair are roaring and the female climbs onto the car. The father honks the horn, the lion gets off and the father looks proud as he drives away.
The family is then shown in the city driving down the street. The son begings to sing “The lion sleeps tonight” by The Tokens and is joined by the father and then the mother. A shot from outside of the car shows the male lion resting comfortably on the roof of the car as it drives along. The happy singing family drives up to their house and into the garage, with the lion, and closes the garage door. “Just call us” appears written above their house. As the commercial closes an information screen about “Central beheer, the insurance company in Apeldoorn” is shown.
Agency: DDB Amsterdam Sanne Braam, Sikko Gerkema, creatives; Chantel Gulpers, producer Production Company: The Sweet Shop,Czar.nl,Stillking Films | Prague Steve Ayson, director,Sybrig Stork, producer; Piotr Kukla, DP, Postproduction: AVP, Amstelveel, Holland Billy Wychel, colorist Visual Effects: Hectic Electric Danny Hulsken, visual effects artist Music: Massive Music | Amsterdam Hans Brower, arranger Sound Design: Farforce, Amsterdam Reinder van Zalk, sound designer
Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More