The world portrayed from the perspective of your body from the waist down. This commercial is a cartoon sequence where are the characters are pairs of legs, the protagonist called Mr. Pants. Mr. Pants wakes up, steps into the shower, puts on his pants and starts his day. He has a nice stroll through the park where a group of children pairs of legs are playing soccer. After hailing a cab, with a wiggle of his toe, he sets off to United Air Economy Plus with “up to five extra inches of leg room.” At the conclusion of the commercial the United emblem is displayed with the logo “Its time to fly.”
Credits
Agency: Fallon Minneapolis Paul Silburn and Bruce Bildsten, executive creative directors; Stuart D’Rozario, group creative director/copywriter; Bob Barrie, art director; Brian DiLorenzo, director of broadcast; Kate Talbott, executive producer; Henni Iwarsson, assistant producer. Production Company: Acme Filmworks, Hollywood, Calif. Wendy Tilby and Amanda Forbis, directors/production animators; Ron Diamond, executive producer; Holly Stone, senior producer; Maximilian Graenitz, production animator; Michael O’Donnell, digital supervisor; Scott Coleman and Kirk Shaffer, network administration; Philip Scanlon, production assistant. Editorial: Acme Filmworks, Hollywood, Calif. George Khair, offline editor/post production supervisor. Postproduction: Post Logic Studios, California Mike Underwood, DaVinci color correct operator. Music: Trivers/Myers Music John Trivers and Liz Myers, arrangers/producers. Audio: Pixel Farm Ken Chastain, mixer.
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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