Begins with aerial view of athletic fields. The aggressively energetic tone of this commercial is set by the background music, “Tell It To The World”. A narrator speaks of how soccer is insignificant in American culture and in the sports arena. Aerial view end, and the film flashes to children playing soccer at a corn field. A fast-paced sequence of kids playing in the mud, on tennis courts, baseball diamonds, school yards and wherever follows. The film concludes with footing of a professional soccer tournament and close-ups of some players. The commercial closes with the words “Just Do It.”
Credits
Agency: Wieden+Kennedy | Portland Hal Curtis and Mike Byrne, creative directors; Dylan Lee and Alberto Ponte, copywriters; Matt Stein, art director; Andrew Loevenguth, producer. Production Company: Anonymous Content Malcolm Venville, director; Max Malkin and Emmanuel Lubeski, DP; Dave Morrison and Jeff Baron, executive producer; Paul Ure, producer. Shot on location in and around Chicago and Los Angeles. Editorial: Rock Paper Scissors Angus Wall and Brad Waskewich, editors; Scott Friske, producer; Pete Warren, editorial assistant. Postproduction: Company 3 Los Angeles Sean Coleman, colorist; Shara Martin, producer. Visual Effects: A52 Scott Johnson, Ben Looram, Justin Blaustein and Ryan Yoshimoto, Flame artists; Mark Tobin, executive producer; April Killingsworth, producer. Sound Design: Trinitite Studios, Santa Monica. Brian Emrich, sound designer. Audio: Lime Studios Loren Silber and Rowan Young, mixers; Jessica Locke, executive producer.
Top Spot of the Week: Apple, TBWA\Media Arts Lab L.A., Director Henry-Alex Rubin Tug At The “Heartstrings”
Apple’s holiday ad--“Heartstrings,” launched ahead of International Day of Persons with Disabilities--introduces us to a father with mild-moderate hearing loss. But thanks to the clinical grade Hearing Aid feature on AirPods Pro 2, he can now hear his daughter playing the Crosby, Stills, Nash & Young classic “Our House” on her new guitar, just unwrapped on Christmas morning. The breakthrough ability to hear clearly is all the more impactful in that it comes after we journey with the dad down memory lane as he recalls his daughter’s first guitar, her birthday, her first day of school--though the sound of his flashbacks is muffled. But once he activates the Hearing Aid feature, dad can properly hear his daughter in the present--and with that even the memories can be heard clearly. “Heartstrings” was directed by Henry-Alex Rubin of production house SMUGGLER for TBWAMedia Arts Lab Los Angeles, with sound design by three-time Oscar winner Paul N.J. Ottoson who helps us experience the father’s hearing loss and then its restoration. (Ottoson won two Oscars for The Hurt Locker--for best sound mixing and best sound mixing--and another for best sound editing for Zero Dark Thirty.) Read More
MySHOOT Profiles
Add A Comment