This commercial is comprised of a series of entertaining scenes. In the first scene a stereotypically English style gentleman, John Cleese, wearing a top hat and cane is standing on a commuter train drinking a cup of tea from a china tea cup with a saucer. In the next scene skater boy, Tony Hawk, boasts to a group of his peers in a coffee shop. Finally, Seal sings “Crazy” while sitting on a woman’s lap. A narrator then informs that Intel Centrino mobile technology for laptops provides brilliant movies, amazing music and intense gaming.
Credits
Agency: McCann Erickson Joyce King Thomas, chief creative officer; Jonathan Cranin, worldwide creative director (McCann Worldgroup); Bill Oberlander and Tom Bagot, executive creative directors; Gail Barlow, associate creative director/copywriter; Sasha Shor, associate creative director/art director; Peter Friedman, head of broadcast production; Jonathan Shipman, executive producer/deputy head of production; Jennifer Chen, assistant producer; Mike Boris, music producer. Production Company: MJZ Dante Ariola, director; Toby Irwin, DP; David Zander, executive producer; Jeff Scruton, senior executive producer; Natalie Hill, line producer. Shot on location in Los Angeles and on stage at Universal Stages, Universal City, Calif. Editorial: Lost Planet Charlie Johnston, editor; Jesse Haas, assistant editor; Desiree Cobb, producer. Postproduction: The Mill New York Aidan Thomas, online editor; Fergus McCall, colorist; Lily Crowley and Angela Botta, producers. Music: Fluid Andrew Sherman and
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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