A tune is playing and two men in a grocery store are quickly loading as much milk they can into a grocery cart, each trying tot get more than the other before all the milk is gone. Another man jumps onto the back of a milk truck and fills his bag, dropping a bunch of money on the seat before running away. Why are all these men so frantic to get so much milk? “A recent study has shown that calcium may reduce the symptoms of PMS” a sultry voiced narrator announces. A man arrives home with a bag full of milk cartons and a dozen red roses, walking tentatively into his house and then the commercial ends with the words “Got Milk?”
Credits
Agency: Goodby, Silverstein & Partners Jeff Goodby, creative director/copywriter/art director; Debbie King, executive producer/producer. Production Company: @radical.media Jeff Goodby, director; Danny Hiele, DP; Frank Scherma, executive producer; Mala Vasan, producer. Shot on location in Los Angeles. Editorial: GSP Post, San Francisco. Ted DePalma, editor; Vin DeLuca, assistant editor; Gary Nueman, producer; Greg Everage, general manager of post production. Postproduction: Retina,Teak Motion Visuals Chris Martin, colorist.,Treena Loria, online editor. Audio: GSP Post, San Francisco. Mark Pittman, mixer.
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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