A group of men playing baseball in the park are disappointed when their game is interrupted by rain until they realize that “beer is falling from the sky!” All the excited men in town are running around, celebrating in the streets. One man runs into a bar and tells everyone to come outside because it is raining beer, but these people look at him distainfully because, as the narrator explains “maybe your light beer should taste more like beer.” The Miller emblem appears over a bottle of Miller lite.
Credits
Agency: Y & R | Chicago Mark Figliulo, executive creative director; Dave Loew, creative director; Ken Erke, copywriter; Sonya Grewal, art director; Matt Bijarchi, director of broadcast production; David Fisher, producer; Mike Gorz, associate producer. Production Company: harvest Baker Smith, director; Emmanuel Lubezki, DP; Bonnie Goldfarb, executive producer; Lesley Chilcott, producer. Shot on location in Los Angeles and on the backlot at Universal Studios, Universal City, Los Angeles. Editorial: Spot Welders Inc. Eric Zumbrunnen, editor; David Glean, executive producer. Postproduction: Company 3 Los Angeles,Sea Level Visual Effects Stefan Sonnenfeld, colorist; Missy Papageorge, producer.,Brian Buongiorno, visual effects supervisor; Jim Bohn, Fire artist; Eric Bruno, Fire assistant; Romi Laine, producer. Music: Human Composers/sound designers Gareth Williams, Andy Bloch, Morgan Visconti, Lindsay Jehan, Sloan Alexander, John Connolly; Marc Altshuler, executive producer. Audio
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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