The commercial begins with a series of people having homey and happy moments with a large egg. It goes on family vacations, and is carried along the beach by children, tags along for piano lessons, goes on car trips, splashes around in pools, and gets bedtime stories. After several of these playful family scenes, a narrator explains that "there is a better way to care for your nest egg, with objective financial advice by A.G. Edwards." In the concluding screen, an animated egg falls onto the A.G. Edwards logo and is cushioned by it.
Credits
Agency: Carmichael Lynch Peter McHugh, chief creative officer; Tom Camp, creative director/copywriter; Jason Smith, art director; Lisa Norman, producer. Production Company: Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, executive director; Deannie O’Neil, line producer. Shot on location in Los Angeles. Editorial: Spot Welders Inc. Eric Zumbrunnen, editor (He has since joined Final Cut, Santa Monica); David Glean, executive producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Visual Effects: Digital Domain, Inc. Fred Raimondi, visual effects supervisor; Lisa Beroud, producer. Music: Mit Out Sound/M.O.S. Ren Klyce, composer; Misa Kageyama, executive producer. Audio: Lime Studios Loren Silber, mixer
Top Spot of the Week: Apple, TBWA\Media Arts Lab L.A., Director Henry-Alex Rubin Tug At The “Heartstrings”
Apple’s holiday ad--“Heartstrings,” launched ahead of International Day of Persons with Disabilities--introduces us to a father with mild-moderate hearing loss. But thanks to the clinical grade Hearing Aid feature on AirPods Pro 2, he can now hear his daughter playing the Crosby, Stills, Nash & Young classic “Our House” on her new guitar, just unwrapped on Christmas morning. The breakthrough ability to hear clearly is all the more impactful in that it comes after we journey with the dad down memory lane as he recalls his daughter’s first guitar, her birthday, her first day of school--though the sound of his flashbacks is muffled. But once he activates the Hearing Aid feature, dad can properly hear his daughter in the present--and with that even the memories can be heard clearly. “Heartstrings” was directed by Henry-Alex Rubin of production house SMUGGLER for TBWAMedia Arts Lab Los Angeles, with sound design by three-time Oscar winner Paul N.J. Ottoson who helps us experience the father’s hearing loss and then its restoration. (Ottoson won two Oscars for The Hurt Locker--for best sound mixing and best sound mixing--and another for best sound editing for Zero Dark Thirty.) Read More
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