The scene begins with an aerial view of a busy construction site. A close-up of the workers reveals a very tall and wide building, with construction workers walking up the sides with supplies, much like ants in an ant hill. The workers are using their Nextel walkie talkie phones to communicate because “Nextel helps groups get things done.” The final screen summarizes “Coast-to coast walkie-talkie, mobile credit card swipes and inventory management.”
Credits
Agency: TBWA/Chiat/Day, Inc Gerry Graf, executive creative director; Joel Rodriguez, creative director/art director; John Patroulis and Scott Kaplan, copywriters (Kaplan has since become an associate creative director at BBDO New York); Ozzie Spenningsby, director of broadcast production. Production Company: Smuggler StyleWar, director; Joe DeSalvo, DP; Patrick Milling Smith and Brian Carmody, executive producers; Jeff Miller, line producer; Allison Kunzman, head of production. Shot on location in Cape Town, South Africa. Editorial: MacKenzie Cutler Jun Diaz, editor; Staley Dietrich, assistant editor; Melissa Miller, producer. Postproduction: The Mill New York Fergus McCall, colorist; Tom Poole, assistant colorist; Angus Kneale, Jamie Scott, Dave Parker, Ian Plumb, Dirk Greene and Ben Turner, Flame artists; Tara DeMarco, Richard De Carteret and Anu Nagaraj, assistant Flame artists; Verity Grantham and Jo Arghiris, visual effects producers. Music: Fluid Judson Crane, composer; Da
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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