Silent picture set in a village in southern France. Accordion music plays as a librarian trots down the dirt path leading to the small stone library, which is on fire. The film flashes to a little boy on a bike and an old man peeling an apple. The librarian shouts (silently) for help and the entire village rushes to action, lining up at the town’s sole pump each holding a bucket. One strong looking villager stand at the pump to produce a stream of water, but the well appears to be very close to empty and only a trickle can be produce. For a moment it seems like dire circumstances until one villager takes a bucket, goes into the cottage, fills the bucket with fire and hands the bucket down the line. He fills many buckets and hands them down the line of villagers where they are eventually smothered or quenched under the trickle. The commercial ends with the words “Be more inventive. PBS.”
Agency: Fallon Minneapolis Bruce Bildsten, executive creative director; Mike Gibbs, group creative director; Gerard Caputo, art director; Dean Buckhorn, copywriter; Brian DiLorenzo, director of broadcast production; Robert van de Weteringe Buys, executive producer; Nicholas Gaul, associate producer. Production Company: Independent Media E. Elias Merhige, director; Bruno DeBonnel, DP; Susanne Preissler, executive producer; L. Skutch, line producer; David Brisbin, production designer. Benito Cine, Santiago. Veronica Figueroa, producer. Shot on location in Curtiduria, Chile.
Editorial: Whitehouse Post Productions, New York Rick Lawley, editor; Dan Maloney, assistant editor; Corina Dennison, senior producer Postproduction: The Mill New York,THE MILL, London Hitesh Patel, visual effects supervisor; Fergus McCall and Paul Harrison, Telecine artists; Phil Crowe, lead Flame artist; Ivor Griffin, CG animator; Tom Poole, Telecine assistant; Adam Grint and Richard Betts, Flame assistants; Helen W
Teleflora, Director Sune Sorensen, The Wonderful Agency Make A Wish and A Snowman For The Holiday Season
Director Sune Sorensen of production company Hey Baby teamed with The Wonderful Agency on this lovely story to ring in the holiday spirit for floral delivery service Teleflora.
The spot introduces us to Matty who’s hospitalized during the holiday season when a magical encounter with a snowman ensures. There’s something unusual--and familiar--about this snowman. And thanks to Make-A Wish, Matty sees the person whom the snowman represents--his father who’s away on naval duty.
The production was shot in Vancouver, Canada, and includes local talent and crew. Sorensen related, “It’s hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry auditioned, the entire room starting crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.”
The commercial is part of the “Power of Wishes” campaign which empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets on Teleflora’s website, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the... Read More