A girl dressed in Nike athletic wear walks into a room with giant speakers. She nods at the speaker and it plays loud techno music as she dances aggressively. At one point it plays so loud that it knocks her over. She gets up and more giant speakers begin to play as she break dances more and more energetically. The music stops and the woman stands up and says to the speakers “Same time tomorrow.” Nikewoman.com appears on the screen as she walks out of the room winded.
Credits
Agency: Wieden+Kennedy, Amsterdam Jose Cabaco and Mark Hunter, creative directors; Sue Anderson, creative director/copywriter; Irene Kugelman, creative director/art director; Jasmine Kimera, producer. Production Company: RAF, Stockholm Johan Renck, director; Dan Landin, DP; Anna Gustavsson, producer. Editorial: Final Cut Final Cut, London.
Joe Guest, editor.
Visual Effects: THE MILL, London,Frithioff Film to Video, Stockholm Darren O๏ฟฝKelley, Fi Kilroe, producers; Stephen Venning, 3-D producer; Jordi Bares, Hitesh Patel and Jean-Louis Billad, 3-D artists; Dave Levy, 3-D programming; Phil Crowe and Adam Grint, Flame artists.,Edward Negussie, colorist. Audio: Grand Central, London Raj, mixer.
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its โNot Just the Factsโ campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSetโs personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spotsโa combination of :30s, :15s, :06s and nine โshortsโโacross multiple channels including digital, streaming and CTV.
This :30, โDinos,โ has an office workerโs relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angelesโbased Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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