A man, whose face is concealed under the brim of his dark hat, sits in a chair with his head lowered. The scene is in shades of gray and black cut by clear bright water. He pours water into a clear glass next to the chair. The water tumbles into the glass evolving many air bubbles. A final drop drips off the rim of the man’s bottle into the glass, disrupting the surface of the liquid. He listens to the sounds the water makes. He turns his face upwards and the viewer can see his eyes are pure white; he is blind. The screen goes black and the white words “Learn to listen” appear. Then the commercial concludes with the words “Bang & Olufsen.”
Credits
Agency: Bang & Olufsen Tim Snape, art director; Matt Fee, copywriter Production Company: Godman Films The Shammasian Brothers (Ludwig and Paul), directors/editors; Ed Sayers, Dan Sayers, executive producers; Natalie Taylor, producer; Karl Watkins, DP Postproduction: One Post Simone Grattarola, colorist Visual Effects: One Post Dave Child, head of 3D; Richie White, compositor Audio: Adelphoi Music Andrew Sherriff, audio mixer/sound designer
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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