This commercial opens with a craftsman carefully carving from clay and painting figurines of three basketball players, Kevin Garnett, Tracy McGrady, and Tim Duncan. After completing three such characters the craftsman goes to the floor, opens a door and reaches through it. A dome shaped arena is shown as seen from the street. The hand of the man reaching through the floor appears above the dome, removes the top of the dome (with a lot of falling debris and a very surprised janitor) and places the figurines on the basketball court within the dome. As the statues’ feet touch the floor they come alive, staring around and at their new bodies with curious wonder. As the three players face each other, silent and confused, a basketball is dropped and bounces between them. The commercial concludes with the captions “Impossible is nothing” and the Adidas logo.
Agency: TBWA/Chiat/Day, Inc Chuck McBride, executive creative director; Geoff Edwards, associate creative director/art director; Scott Duchon and John Patroulis, associate creative directors/copywriters; Jennifer Golub, executive producer; Andrea Bustabade, assistant producer. Production Company: Omaha Pictures, Santa Monica. Rupert Sanders, director; Jess Hall, DP; Eric Stern, executive producer; Chris Nelson, producer. Shot on stage at Culver City Studios, Culver City, Calf., and on location in Los Angeles and Pittsburgh. Editorial: Whitehouse Post Productions, Santa Monica Neil Smith, editor. Postproduction: The Syndicate Beau Leon, colorist. Visual Effects: Method,Stan Winston Studio Cedric Nicolas, lead visual effects supervisor/visual effects shoot supervisor; Paul Hahn, producer/visual effects shoot supervisor; Neysa Horsburgh, executive producer; Katrina Salicrup, visual effects artist; James LeBloch, 3-D artist; Laurent Ledru, 3-D creative supervisor.,Models created by St
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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