Dream sequence of a man inspired to go running in his sleep by his love of his running shoes. The tone of this sleepy adventure is set by the song “Hello World” by Squeaky Clean ft. Karen O. The song is lullaby-like at first, but then becomes more energetic yet still dreamlike. A man wakes up, sits up in bed and swings his legs over the side of the bed. His shoes tumble out from under his bed and lace themselves on his feet. As he stands up and walks across his room, a door that opens to blackness appears. He jumps out of the door into the blackness. The blackness organizes itself into a street scene as he runs along it. As a truck gains on him, he jumps through the blackness where a forest scene forms. He runs through the forest scene chased by a bear and jumps again through the blackness, landing on a sidewalk. He lies on his back on the sidewalk and a new sidewalk forms below his feet. He climbs through a hole in the sidewalk which leads to his bedroom wall, which he walks down to his bed. The commercial ends with the words “The world’s most intelligent shoe. Impossible is nothing.” The final screen is the Adidas symbol.
Agency: TBWA/Chiat/Day, Inc Lee Clow, chairman/chief creative officer worldwide/executive creative director; Chuck McBride, creative director/North America/executive creative director/copywriter; Joe Kayser, creative director/art director; Jennifer Golub, executive producer. Production Company: MJZ Spike Jonze, director; Ellen Kuras, DP; David Zander, executive producer; Vincent Landay, executive producer/producer. Shot at LA Center Studios, Los Angeles. Editorial: Spot Welders Inc. Haines Hall, editor; Ted Felter, assistant editor; Konda Mason, post production supervisor; David Glean, executive producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Visual Effects: Sea Level Visual Effects Ben Gibbs, visual effects supervisor; Brian Buongiorno, lead Inferno artist; Christel Hazard, 2-D artist; Steffen Schubert, CG artist; Amy Russo, visual effects producer; Celest Gilbert, executive producer. Music: Squeak E. Clean Sam Spieg
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More