The animosity of opposing sport teams’ fans is eased by the invention of satellite radio. The background for this sequence is the song “Why Can’t We Be Friends” by War. Sport’s fans, sporting clothing from their favorite teams, come face to face. A Red Sox fan and a Yankees fan park next to each other, a Mets fan and a Phillies fan collide running on the beach and an Orioles fan and an Angels fan meet at the luggage carousel the airport. The rivals stop and eyeball each other, when they notice that the other is also carrying a satellite radio receiver, they cautiously smile, shake hands and make friends. The commercial ends with the narrator announcing “baseball fans can all agree on xm satellite radio, every team all season long.”
Credits
Agency: Mullen Edward Boches, chief creative officer; Michael Ancevic, group creative director/art director; Tim Cawley, group creative director/copywriter; Zeke Bowman, executive producer. Production Company: Epoch London, LTD. Phil Morrison, director; Claudio Miranda, DP; Doug Halbert, executive producer; Marc Marrie, line producer. Shot on location in Los Angeles. Editorial: Mad Mad Judy, Inc. Steve Hamilton, editor; Jeff Drury and Amy Khoshbin, assistant editors; Heather Brown, producer. Postproduction: Company 3 New York Victor Mulholland, colorist. Audio: Soundtrack Recording Group Mike Secher, mixer.
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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