A seemingly average man walks into a room full of humans each of whom posses one superhuman ability. The leader announces that this man is joining “the League.” This announcement is met by doubts and complains from the super humans all of whom seem to feel this man is not up to par. The man speaks, finally, and says that he has one ability. He removes his shoe and turns it into a Heineken. The super humans all change their minds immediately, now attempting to win his favor with flirtatious gestures and offers of rooming together.
Credits
Agency: Publicis USA David Droga, worldwide creative director; Ken Ratcliffe, senior VP/creative director/copywriter; Ted Royer, senior VP/creative director/art director; Sally-Ann Dale, senior VP/director of broadcast production/producer. Production Company: MJZ Dante Ariola, director; Darius Khondji, DP; Jeff Scruton and David Zander, executive producers; Natalie Hill, producer. Shot on stage at Hollywood Center Studios, Los Angeles. Editorial: Cosmo Street Andrea MacArthur, editor; Lisa Houck, assistant editor; Lisa Greenleaf, producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Visual Effects: THE MILL, London Helen Weil, producer; Chris Knight, visual effects supervisor/lead Flame artist; Edwin So and David Birkhill, Flame assistants; Matt Estela, CGI animator; Jo Shepard, CGI producer. Music: Stimmung Jason Johnson, composer; Gus Koven, sound designer; Kelly Fuller, producer. Audio: Sound Lounge Glen Landrum,
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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