Four people come together in a beautiful panoramic setting of intense blue sky and white cobblestone. They move their arms and chairs fly in. They perform a synchronized dance on the chairs to strong techno music with a slow, loud beat. At the end of the dance they are seated motionless and levitate simultaneously on their chairs. The shot expands to include their surroundings, which consists of a suspended halo of hovering black objects. The objects turn out to be car parts, which assemble around the seated foursome. The commercial concludes with a shot of the curve of the earth touched by black space and the words “Hummer: Like Nothing Else.”
Credits
Agency: Modernista! | Boston Gary Koepke, co-founder/executive creative director/art director; Lance Jenson, co-founder/executive creative director/copywriter; Charles Wolford, executive producer; Jared Simmons, assistant producer. Production Company: @radical.media Daniel Askill, director; Toby Irwin, DP; Donna Portaro and Frank Scherma, executive producers; Kathy Rhodes, producer. Shot on location in Victorville, Calif. Editorial: Rock Paper Scissors Angus Wall, editor; Brad Waskewich and Pete Warren, assistant editors; Scott Friske, producer; Linda Carlson, executive producer. Postproduction: Company 3 New York Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Visual Effects: Method Russell Fell, lead 2-D FX artist/visual effects shoot supervisor; Andrew Eksner and Patrick Ferguson, 2-D artists; Kyle Obley, junior 2-D artist; Gil Baron and Laurent Ledru, lead 3-D artists/CG technical supervisors; James Le Bloch and Jeremy Butler, 3-D artists; Neysa Horsburgh, executive p
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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