An orchestra plays “Singing in the Rain” while the camera moves in through the vines to show a jungle in the rain. An energetic elephant tap dances across the screen, blasting his trunk as the other animals look on from the trees. Some tropical birds become excited and start singing along as the elephant jumps into a pool of clear water. The narrator reveals the reason for all this excitement is the efforts of GE to build cleaner jet engines, trains and power plants that run cleaner. This effort is called “ecoimgination” the drive to build more environmentally friendly technologies. The commercial ends by displaying the GE logo and the phase “imagination at work.”
Credits
Agency: BBDO North America, Atmosphere BBDO David Lubars, chief creative officer; Don Schneider, executive creative director; Ted Shaine, senior creative director/art director; Tom Darbyshire, senior creative director/copywriter; Regina Ebel, executive producer; Rachel Seitel, producer; Rani Vaz, director music/radio production. Production Company: PYTKA Joe Pytka, director/DP; Tara Fitzpatrick, executive producer; Linda Masse, producer. Shot at Universal Studios Stages, Universal City, Calif. Editorial: Crew Cuts Sherri Margulies and Matt Shapiro, editors. Postproduction: Nice Shoes Chris Ryan, colorist. Visual Effects: Semerad Johnnie Semerad, animation director/visual effects supervisor; Amy Taylor and Steve Holiner, executive producers; Boris Ustaev and Anderson Ko, lead animators; Sandor Toledo, Sam Cuttriss, Chip Lotierzo, Michael Lasker and Steve Parish, animators; Kris Rivel, CGI supervisor/technical director; Dave Bernkopf, assistant set supervisor; Steve Koenig, Kim Harv
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
MySHOOT Profiles
Add A Comment