The commercial begins as the camera pans through a excitedly cheering crowd. One member of the crowd is particularly moved by the cheering, so he strips down to his underwear and runs through the stands onto the field waving his arms in the air. He runs across the field, through the players in the middle of a point, and drops to his knees. The camera zooms in on him to reveal “Forgive me Andrea” painted on his naked chest in red and blue paint while he opens his arms and yells “I love you.” The scene switches to the living room of a stunned woman watching the game with her friends who look at her speechlessly. Andrea gets up from the couch and leaves the room grabbing her jacket on the way. The commercial concludes with the narrator commenting that “love might make you crazy, but finding it shouldn’t” as the camera pans to the television in the living room where the referees are dragging the struggling man off the field and “match.com” appears on the screen.
Agency: Hanft Raboy and Partners Doug Raboy, managing partner/creative director; Sean LaBounty, creative director/art director; Nathan Manske, copywriter; Angelo Ferrugia, producer. Production Company: Independent Media, Santa Monica Peter Chelsom, director; Bob Richardson, DP; Susanne Preissler, executive producer; Lindsey Skutch, producer. Shot on location in Pasadena, Calif. Editorial: Final Cut Carlos Arias, editor; Terressa Tate, assistant editor; Rana Martin, producer; Stephanie Apt, managing director/executive producer. Postproduction: The Mill New York Fergus McCall, colorist. Matt Reilly, visual effects artist/online editor; Colleen Garvey, producer; Luis Ribeiro, executive producer; Connie Griffin, managing director. Visual Effects: Method,Brand New School ,Rob Feng, art director; Rachel Kaminek, producer; Jonathan Notaro, creative director; Kevin Batten, executive producer. Music: Human Composers/sound designers Gareth Williams, Andy Bloch, Morgan Visconti, Lind
Teleflora, Director Sune Sorensen, The Wonderful Agency Make A Wish and A Snowman For The Holiday Season
Director Sune Sorensen of production company Hey Baby teamed with The Wonderful Agency on this lovely story to ring in the holiday spirit for floral delivery service Teleflora.
The spot introduces us to Matty who’s hospitalized during the holiday season when a magical encounter with a snowman ensures. There’s something unusual--and familiar--about this snowman. And thanks to Make-A Wish, Matty sees the person whom the snowman represents--his father who’s away on naval duty.
The production was shot in Vancouver, Canada, and includes local talent and crew. Sorensen related, “It’s hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry auditioned, the entire room starting crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.”
The commercial is part of the “Power of Wishes” campaign which empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets on Teleflora’s website, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the... Read More