A dark, yet effective public interest commercial. The scene is portrayed by animated dolls, which has a creepy effect enhanced by the music box tune in the background. A doll boy and a doll girl are sitting on the couch watching television, the boy is sliding his arm around the girl when a cat comes in and vomits next to them. The boy gets up and leaves the field of vision of the camera, still on the girl who is fixing herself in her compact. When he returns to the couch and places his arm around her, moving in to kiss her the camera reveals he has the cat vomit in his mouth. The camera moves to the television displaying the message “Kissing a Smoker is just as gross. Tobacco smokes you.”
Credits
Agency: Sedgwick Rd. Jim Walker, executive creative director; Zach Hitner and Forrest Healy, associate creative directors; Scott Stripling, copywriter; Mishy Cass, art director. Production Company: Bent Image Lab Chel White, director; Ray Di Carlo, executive producer; Mark Axton, producer; Gayle Griffin, coordinator. Shot at Bent Image Lab. Editorial: Bent Image Lab Steve Miller, editor. Postproduction: Downstream, Portland Jim Barrett, colorist. Visual Effects: Bent Image Lab Randy Wakerlin, post production supervisor/composite artist; Steve Balzer and Jon Weigand, composite artists; Curt Enderle, art director; Jeff Riley and Rob Shaw, animators. Music: Clatter & Din Eric Johnson, composer/arranger/sound designer. Sound Design: Downstream, Portland Lance Limbocker, sound designer. Audio: Downstream, Portland Lance Limbocker, mixer.
Video Tags:PSA
Top Spot of the Week: Apple, TBWA\Media Arts Lab L.A., Director Henry-Alex Rubin Tug At The “Heartstrings”
Apple’s holiday ad--“Heartstrings,” launched ahead of International Day of Persons with Disabilities--introduces us to a father with mild-moderate hearing loss. But thanks to the clinical grade Hearing Aid feature on AirPods Pro 2, he can now hear his daughter playing the Crosby, Stills, Nash & Young classic “Our House” on her new guitar, just unwrapped on Christmas morning. The breakthrough ability to hear clearly is all the more impactful in that it comes after we journey with the dad down memory lane as he recalls his daughter’s first guitar, her birthday, her first day of school--though the sound of his flashbacks is muffled. But once he activates the Hearing Aid feature, dad can properly hear his daughter in the present--and with that even the memories can be heard clearly. “Heartstrings” was directed by Henry-Alex Rubin of production house SMUGGLER for TBWAMedia Arts Lab Los Angeles, with sound design by three-time Oscar winner Paul N.J. Ottoson who helps us experience the father’s hearing loss and then its restoration. (Ottoson won two Oscars for The Hurt Locker--for best sound mixing and best sound mixing--and another for best sound editing for Zero Dark Thirty.) Read More
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