Two stars–linebacker Troy Pomalalu of the Pittsburgh Steelers and wide receiver Larry Fitzgerald of the Arizona Cardinals–collide on the football field, neither giving ground. Suddenly their teammates on the field enter the picture, trying to either help stop Fitzgerald cold or assist him in gaining some additional yardage.
The pushing and shoving escalates when other teammates and personnel–even the water boys–jump into the skirmish from the sidelines. Then the fans themselves leave the stands to help “push” their respective teams towards victory.
We ultimately see a stadium in which everyone is one the field jockeying for turf while all the stadium seats sit empty.
A supered message simply reads, “Every Yard Is A Battle,” transitioning to the action in EA Sports latest edition of the Madden NFL video game.
Jake Scott of bicoastal/international RSA Films directed “Push” for San Francisco agency Heat.
The Heat team included creative director Steve Stone, associate creative director/copywriter Warren Cockrel, art director Anna Rowland and producer Chris Weldon.
Visual effects came out of The Mill/Los Angeles, with Tara DeMarco serving as Flame artist and Lee Pavey as VFX producer.
Editor was Doug Walker of Filmcore, San Francisco.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More