Steve Ayson of The Sweet Shop directed this offbeat car chase–without cars–as criminals carefully scamper away from the police while holding glasses full of Carlton Draught. The non-vehicular pursuit still, however, contains elements of a Hollywood car chase sequence. Agency is Clemenger BBDO, Melbourne.
Credits
Client: Carlton Draught
Agency: Clemenger BBDO
James McGrath, creative chairman; Ant Keogh, executive creative director; Richard Williams, copywriter; Anthony Phillips, art director; Sonia von Bibra, executive producer.
Production Company: The Sweet Shop
Steve Ayson, director; Greig Fraser, DP; Wilf Sweetland, executive producer; Cindy Kavanagh, producer; Robbie Freed, production designer.
Level Two Music, Melbourne (no contact info)
Karl Richter, music supervision.
Editorial: The Butchery, Melbourne. Jack Hutchings, editor.
Postproduction: Method (no contact info)
Edel Rafferty, final grade.
Fin Design, Sydney
Nicholas Ponzoni, online editor.
Video Tags:FPO
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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