Mike Mills of The Directors Bureau directed this spot which shows how a change of beers to Corona Light can turn a life of mundane routine into one where the good time roll. This freshening of lifestyle was conceived by a creative ensemble at Goodby, Silverstein & Partners, San Francisco.
Credits
Client: Corona Light; Agency: Goodby, Silverstein & Partners; Jamie Barrett, executive creative director/partner; Nick Spahr, associate creative director; Grant Piper, art director; David Roth, copywriter; Conor Duignan, producer. Production Company: The Directors Bureau; Mike Mills, director; Kasper Tuxen, DP; Cayce Cole, executive producer; Dina Oberley, line producer. Editorial: Rock Paper Scissors; Grant Surmi, editor; Juliet Batter, Christina Matracia, producers. Music: Marmoset Music, Portland, Ore.; Brian Hall, Grant Piper (who’s with Goodby), composers; Ryan Mathew Wines, producer. Audio: Lime Studios; Joel Water, mixer/sound designer. Principal Actors: Kyle Cadman.
NDS Contest Year:2010
Video Tags:MaecenasVestibulum
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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