The Daniels–the duo of Daniel Kwan and Daniel Scheinert at Prettybird–directed this spot in which traditional adversaries, cats and dogs, come together in perfect harmony at a party thanks to J20 fruit drinks. Ad agency is BBH London.
CreditsClient: J20; Agency: Bartle Bogle Hegarty, London; Nick Gill, executive creative director; Hamish Pinnell, Justin Moore, creative directors/copywriters/art directors; Glenn Paton, producer; Production Company: PRETTYBIRD; The Daniels, directors; Richard Stewart, DP; Ali Brown, executive producer; Steve Plesiak, producer; Editorial: Cut + Run, London; Sam Jones, editor; Visual Effects: Absolute Post (London & New York) Phil Oldham, senior Flame artist; Michael Smith, Flame artist; Zdravko Stoitchkov, David De Min, assists; Jamie White, Huggy Stephens, Matt Burn, Ben Griffin, Dorrel Lynch, Frank Egan, CG artists; Dan Bennett, production; Mike Brown, FX editor; Audio: 750mph; Joe Marsden, sound engineer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More