Director Rocky Morton of MJZ gives us a comedic glimpse of dentures for canines as a state-of-the-art remedy for tartar build-up. However, there’s a more sane solution: Pedigree Dentastix treats. Agency is TBWAChiatDay, Los Angeles, Visual effects house was The Mill L.A., with Dan Oberle of The Whitehouse serving as editor.
CreditsClient: Pedigree Dentastix; Agency: TBWAChiatDay, Los Angeles; Margaret Keene, Chris Adams, creative directors; Eric Terchila, copywriter; Denise Zurilgen, art director; Chris Spencer, producer. Production Company: MJZ; Rocky Morton, director; Editorial: Whitehouse Post Productions, Santa Monica; Dan Oberle, editor; Eileen Miraglia, assistant editor; Joni Williamson, sr. producer; Visual Effects: The Mill L.A.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More