Erich Joiner from Tool of North America directed this short which realizes the six-word description from contestant Mathew Foster as to what his dream test drive would be in the MINI 2012 John Cooper Works Coupe. This wild ride features a stewardess, salt flats, sushi, paratroopers and a rock band. Agency is Butler, Shine, Stern & Partners.
CreditsClient: MINI USA; Agency: Butler, Shine, Stern & Partners; John Butler, Mike Shine, executive creative directors; Steve Mapp, Lyle Yetman, Erik Enberg, creative directors; Christian Laniosz, art director; Stacy McClain, broadcast producer; Adrienne Cummins, director of broadcast production; Production Company: Tool of North America; Erich Joiner, director; Mark Plummer, DP; Joby Ochsner, producer; Brian Latt, managing director; Oliver Fuselier, executive producer; Editorial: Cleaver; Pete Koob, editor; Ivy Calhoun, associate editor; Richard Quan, executive producer; Postproduction: Spypost; Chris Martin, telecine; Lori Joseph, executive producer; Visual Effects: The Mission; Michael Pardee, executive producer; Rob Trent, creative director; Joey Brattesani, lead compositor; Ryan Meredith, producer; Sound Design: Squeak E. Clean; Jack Catlin, sound designer; Cleaver Pete Koob, sound designer; Audio: One Union Recording Studios; Eben Carr, mixer; Lauren Mask, executive producer; Principal Actors: Mathew Foster, Chasty Ballesteros.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More