Young & Rubicam New York has joined forces with MTV EXIT (End Exploitation and Trafficking), director Edward Salier of Paranoid US, and music collective Black Iris to produce a powerful new animated music video that raises awareness of human trafficking. The song, "When Will I Feel Love," was sung by Bethany Cosentino of Best Coast.
CreditsClient MTV EXIT Agency Young & Rubicam, New York Scott Vitrone, Ian Reichenthal, executive creative directors; Menno Kluin, creative director; Alexander Nowak, art director; Feliks Richter, copywriter; Lora Schulson, Nathy Aviram, executive directors of content production; Tennille Teague, sr. content producer; Eric David Johnson, executive music producer; Alejandro Norman, After Effects artist; Dan Goldstein, assistant editor. Production Company Paranoid U.S. Edouard Salier, director; Claude Letessier, exec producer; Guillaume Raffi, head of postproduction. Audio Brian Emrich, sound designer/mixer Music Black Iris, Brooklyn, NY; Los Angeles; Richmond, Va. Daron Hollowell, exec producer; Lewis Pesacov, composer, "When Will I Feel Love"; Bethany Cosentino of Best Coast, vocalist. Visual Effects Young & Rubicam, New York Alejandro Norman, After Effects artist.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More