22squared has brought Doreen Fox aboard as VP, group creative director. Fox will help lead creative for the company’s AdventHealth client as well as expand the creative team beyond Atlanta and Tampa. Fox will report to chief creative officer Matt O’Rourke and SVP, executive creative director Mindy Adams.
Fox is a 22-year Ogilvy veteran where she most recently served as creative director. An award-winning creative director and native New Yorker, Fox joins 22squared with a pedigree of leading work for clients including American Express, Kotex, Siemens, Pitney Bowes, and IBM. At Ogilvy, Fox perfected her skill at helping brands find innovative ways to tell stories about not only what they do but why they matter.
“Doreen has a long history of making work that’s impossible to ignore, both in unexpected ways and places,” said O’Rourke. “We wanted a creative leader who can guide breakthrough work towards meaningful change but also be equally committed to nurturing creative talent.”
Fox fills a position previously held by ECD Adams, who was promoted in December 2020.
Jennifer Kent On Why Her Feature Directing Debut, “The Babadook,” Continues To Haunt Us
"The Babadook," when it was released 10 years ago, didn't seem to portend a cultural sensation.
It was the first film by a little-known Australian filmmaker, Jennifer Kent. It had that strange name. On opening weekend, it played in two theaters.
But with time, the long shadows of "The Babadook" continued to envelop moviegoers. Its rerelease this weekend in theaters, a decade later, is less of a reminder of a sleeper 2014 indie hit than it is a chance to revisit a horror milestone that continues to cast a dark spell.
Not many small-budget, first-feature films can be fairly said to have shifted cinema but Kent's directorial debut may be one of them. It was at the nexus of that much-debated term "elevated horror." But regardless of that label, it helped kicked off a wave of challenging, filmmaker-driven genre movies like "It Follows," "Get Out" and "Hereditary."
Kent, 55, has watched all of this — and those many "Babadook" memes — unfold over the years with a mix of elation and confusion. Her film was inspired in part by the death of her father, and its horror elements likewise arise out of the suppression of emotions. A single mother (Essie Davis) is struggling with raising her young son (Noah Wiseman) years after the tragic death of her husband. A figure from a pop-up children's book begins to appear. As things grow more intense, his name is drawn out in three chilling syllables — "Bah-Bah-Doooook" — an incantation of unprocessed grief.
Kent recently spoke from her native Australia to reflect on the origins and continuing life of "The Babadook."
Q: Given that you didn't set out to in any way "change" horror, how have you regarded the unique afterlife of "The... Read More