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    SHOOT Publicity Wire’s Most Viewed Videos In 2021 Run The Creative Gamut

    By SHOOTUpdated:No Comments1890 Views
    Subaru's "Isadora" spec piece was the #1 ranked entry in the SHOOT Publicity Wire's most viewed videos of 2021 rundown

    Subaru spec project takes 1st place--from both SPW and the Women of Color Commercial Directing Program

    By A SHOOT Staff Report

    --

    The most viewed videos of 2021 posted to the SHOOT Publicity Wire (SPW) span Subaru spec work that came up a winner in the Women of Color Commercial Directing Program (WCCDP), Jojo & Diplo’s “Daylight” music video, a comedic spot for McDonald’s Indonesia, a piece in which Helena Bonham Carter gets philosophical about finding a sofa you’ll love, and a trailer for the feature film A Beautiful Curse.

    The most watched SPW video of 2021 was the alluded to WCCDP winner, Stacy Pascal Gaspard’s Subaru spec project titled “Isadora.” The WCCDP sprung from Paxeros’ co-founders Sean Drummond and Chelsea Bo who sought to fill a void of minority voices in the industry.

    The second most viewed entry of 2021 was a real-life Subaru Forester commercial, “A Runaway Canoe,” directed by Luis Gerard via Holiday Films for Toronto agency Red urban.

    Taking third place was a Sofology spot featuring Helena Bonham Carter and directed by Chris Cottam (who’s repped by Slash Dynamic) for agency the7stars.

    Fourth place went to Jojo & Diplo’s “Daylight,” a music video directed by Munachi Osegbu of VANDAL/LA.

    Finishing fifth in our SPW rundown was SAP’s “Dear Business,” a :60 spot–created and executed by full-service creative boutique  Kommune|NoSlate–which serves as a thank you note to the business community for its resilience and management acumen in dealing with the challenges of COVID-19.

    Sixth place in total clicks for 2021 was earned by the McDonald’s Indonesia comedic :30 “Say it like Perfectly” directed by Kiran Koshy for Leo Burnett Indonesia. The spot was produced by Triton Thailand and Prodigious Bangkok (Koshy is repped in the U.S. by Slash Dynamic).

    Settling into the seventh SPW video views slot was a trailer for the feature film A Beautiful Curse, which made its world premiere during the 2021 virtual Cinequest Film & Creativity Festival.

    Eighth place in the SPW countdown went to Sisley Paris’ “Izia La Nuit” from writer/director Amaro Shake, with visual effects from women-owned L.A. studio Hunters House.

    Garnering ninth place was a New York Festivals-produced video in which David Sable interviews Hilarie S. Viener, CEO of The Genius 100 Foundation US, about the inaugural Genius 100 Inspiration Award.

    And rounding out the top ten in our SPW video tally was Cisco’s “The Bridge to Possible: Powering an Inclusive Future for All,” a narrative about technology, ecology, inclusivity and equal opportunity. The little over a minute piece was created via The Hatch, Cisco’s internal agency, and edited by Karen Kourtessis of Union Editorial.

    Here’s a rundown of the 25 most watched videos posted on the SHOOT Publicity Wire for 2021 (click title to view video):

    Title | Author

    1. Subaru “Isadora” (spec work) | RACONTEUR

    2. Subaru “Runaway Canoe/Hero” | Raging Artists

    3. Sofology Helena Bonham Carter | Slash Dynamic

    4. Joji & Diplo – Daylight (Official Music Video) | Raging Artists

    5. SAP’s “Dear Business” | Right Word Media

    6. Kiran Koshy Directs Hilarity For McDonald’s Indonesia | Nigel Company

    7. “A Beautiful Curse” Trailer | HYPE

    8. Sisley Paris – Izia La Nuit | Hunters House Entertainment

    9. NYF Creativity from the Other Side with David Sable: Hilarie Viener, CEO, Genius 100 Foundation US | New York Festivals

    10. Cisco “The Bridge to Possible: Powering an Inclusive Future for All” (Full Version) | Raging Artists

    11. Leftchannnel’s Animation Harnesses the Power of ThoughtSpot’s SaaS Cloud | Lefties

    12. Lowe’s "Home To Any Possibility" | JW Collective – Jane White

    13. CBS Sports Presents “Stand By Me” Game Tease | Priya PR

    14. Walmart’s “Vinyl” | HYPE

    15. 2C 2.0 Promo Campaign Launching Season 6 of HLN’s “How It Really Happened” | Brada PR

    16. Absolut Vodka: Drink Responsibly, #LoveResponsibly | Raz Public Relations

    17. Schofield’s Flowers – Netflix Art Installation (Case Study) | Raging Artists

    18. “Blind Pony” by Samantha Hart – The Author’s Journey | The Burgett Group

    19. Zadara Sends Cameos To 100 Prospective MSPs | RACONTEUR

    20. NFL’s “Football Is Gay. Football is Lesbian… “ | Artisans PR

    21. “before/during/after” Official Trailer | The Darnell Works Agency

    22. Gumout’s “Secret Meeting” | Artisans PR

    23. WhiteHat Jr.’s “Santa’s Gifts” | Slash Dynamic

    24. “Good Day LA” Theme | Artisans PR

    25. Insight Global – “The Call” | RACONTEUR

    Category:News
    Tags:SHOOT Publicity WireSPW Most Viewed Videos of the Year



    “Sonic the Hedgehog 3” Tops Weekend Box Office

    Sunday, December 22, 2024

    In the holiday season battle of big-budget family movies, Paramount Pictures' "Sonic the Hedgehog 3" sped past the Walt Disney Co.'s "Mufasa: The Lion King" to take the top spot at the box office ahead of the lucrative Christmas corridor in theaters.

    "Sonic the Hedgehog 3" debuted with $62 million in ticket sales over the weekend, according to studio estimates. With strong reviews (86% fresh on Rotten Tomatoes) and a high score from audiences (an "A" on CinemaScore), "Sonic 3" is well positioned to be the top choice in cinemas during the busiest moviegoing period of the year.

    It was telling of some wider trends that "Sonic 3" — made for $122 million — bested one of Disney's top properties. Videogame adaptations, once among the most derided movie genres, have emerged as one of the most dependable box office forces in recent years. The two previous "Sonic" movies together grossed more $700 million worldwide and the third installment appears likely to do better than both of them. A fourth "Sonic" movie is already in development.

    "Mufasa," however, was humbled in its opening weekend, with its $35 million in domestic ticket sales coming in notably shy of expectations . The photorealistic "Lion King" prequel even opened wider than "Sonic 3," launching on 4,100 theaters and gobbling up most IMAX screens, compared with 3,761 locations for "Sonic 3."

    Though "Mufasa's" reviews were poor (56% fresh on Rotten Tomatoes), audiences gave it an "A-" CinemaScore.

    "Sonic 3" nearly doubled the haul for "Mufasa," which cost more than $200 million to make. Disney could look to $87.2 million in international sales to help make up the difference. The third "Sonic" will rollout in most overseas markets in the coming weeks.

    In director Jeff... Read More

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