A woman sits on the farm porch telling us of goat tears’ medicinal prowess as a natural pain remedy. The only drawback, however, is it’s difficult to make goats cry.
So we see her trying various ways to get goats to shed tears, including peeling onions in front of them, singing a sentimental song, reading them tug-at-the-heartstrings literature, playing the violin in a manner that makes Jack Benny sound like a virtuoso and even visiting the grave of “Nanna,” a goat’s mother.
Finally we see the woman holding a jar partially filled with the coveted tears. This nonsensical sight segues to an end tag showing a tube of Thera-gesic cream “for real pain therapy.”
This offbeat spot was directed by David Popescu of Story, Chicago, for Dallas agency Moroch. The DP was Peter Simonite.
The Moroch team consisted of executive creative dirctor Jim Sykora, creative director Vincent LoPrest, art director Steve Yoon, copywriter Jim Bowling and producer Kathleen Torres.
Brent Herrington of Dallas-based 3008 edited :10, :15, :30 and :60 versions of the commercial.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More