FCB has appointed Danilo Boer as global creative partner, bolstering the creative leadership team under global chief creative officer Susan Credle. Partnering with Credle, Boer will further evolve FCB’s creative vision while also supporting FCB’s ongoing investment into innovation-fueled creativity. Boer joins FCB’s Global Creative Council and will serve as the connector among the network’s global creative teams that have delivered renowned work, leading FCB to be named Cannes Lions’ 2020/2021 Network of the Year. Boer will partner with FCB’s global leaders to build on and evolve the network’s creative offering that centers around both solving clients’ short-term business problems and delivering ideas that build brand equity.
“I have followed Danilo’s career for over a decade. His creative ambitions align with FCB’s perfectly–timely ideas that activate the business while also building brand equity over time. Our shared ambition is to prove that creativity is an economic multiplier,” said Credle. “Most importantly, Danilo is a creative who is generous with his talent. He will be a great partner to our agencies around the world. He cares about other people’s creative success as much as his own, maybe more.”
Most recently, Boer oversaw Ogilvy New York’s creative department of over 100 employees as he emphasized innovation and cultural relevance, which helped reignite the agency with a streak of pitch wins for new clients including Absolut Vodka, Zippo and World of Hyatt; and create award-winning work for clients such as IBM, IKEA, Samsung and Instagram. Prior to joining Ogilvy, Boer was at BBDO New York where rose through the ranks, ultimately becoming executive creative director and leading the creative teams of multiple global brands like Bacardí, Macy’s and GE.
The appointment of Boer follows a historic year for FCB. In addition to the accolades from Cannes Lions, FCB was the most awarded network at the 2021 ANDY awards for the second year in a row, and was named the #1 Global Network for promoting Good Causes on The Good Report–all for work driven by FCB’s Never Finished philosophy, Credle’s “456 Scale” to evaluate the work and FCB’s ongoing investment in personalized, data-driven capabilities.
“FCB’s memorable and innovative work is shaping our industry and redefining how clients’ business problems are solved, and it’s a privilege to now be at the epicenter of the team’s journey,” said Boer. “I’m thrilled to partner with Susan, the renowned CCOs, strategists, business developers, data experts and more who are on a mission to prove creativity is an economic multiplier.”
Boer’s appointment is the latest in a series of recent key leadership changes within FCB’s global team. In September, Vita Harris was elevated to global chief strategy officer to evolve FCB’s strategic offering across all disciplines, focusing on innovation and on diversity, equity and inclusion. In May, Tina Allan was appointed as head of data science & connections to lead the greater alignment of FCB’s deep strategic capabilities with its robust performance and data offerings, including its rapidly expanding creative data agency, FCB/SIX.
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More