Multidisciplinary creative studio Los York has added filmmaker Matt Vega to its roster for U.S. commercial representation.
Born and raised in New York City, Vega is passionate about telling underrepresented stories that reflect a diverse range of people and perspectives. In his collaboration with Sapporo Beer, Vega creates an honest portrait of Japanese dancer Koharu Sugawara, delivering a universal emotional message. Vega’s docu-style camera movements are intimate and unrestrained, matching the freedom of expression Sugawara discovers through dance.
Working his way through different roles in the entertainment industry helped Vega shape a multi-disciplined approach to directing, As he learned the ins and outs of the ad world at various New York agencies, Vega spent nights and weekends honing his creative skills as an editor and photographer. He launched his filmmaking career at VICE Media, where he learned to tell relevant, cutting-edge stories with a clear point of view.
Vega has since directed commercials, branded content, and documentaries for international brands that include Nike, Barclays, Cisco, Asics, Google, Sapporo and T-Mobile. Prior to joining Los York, Vega was with production house Wildchild Content.
“Hustle is in my DNA, and I’ve never been one to rest on my laurels,” said Vega. “I always push to deliver the best, most exciting ideas possible alongside the most talented collaborators in all of my work. It’s essential that my representation shares these values, too. When I met the team at Los York, we clicked right from the start. Everyone here is so committed to the craft of film, its artistry, and process. I’m excited to embark on this next chapter with them.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More