Continuing the campaign that features worlds made out of cardboard, “Storm” starts out on a man at his desk whose world is about to be turned upside down by a massive cardboard tidal wave that crashes through a nearby window.
But rather than be lost and swallowed in the deluge, he accesses his laptop computer through which he can log onto The UPS Store as a voiceover intones, “When you can print from anywhere, you can overcome anything.”
Soon a cardboard helicopter is hovering above, from which descend two cardboard UPS rescue workers who provide our cardboard protagonist with a water craft fashioned from a cardboard table, powered by a Rolodex-like motor.
Sure enough, our apparent victim has become master of the cardboard waves, navigating himself out of the storm and into the promised land of sunshine.
A mix of modeling, CG and other animation disciplines went into the creation of the spot directed by Psyop of the studio Psyop for agency Doner, Newport Beach, Calif. The live-action portion of the spot was directed by Tom Routson from Tool of North America.
The Doner ensemble included chief creative officer Rob Strasberg, creative directors Jimmy Kollin and Karen Cathel, director of integrated production Sheldon Cohn and producer Laurie Irwin.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More