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    Peter Montgomery Named Head of Production At Droga5 London

    By SHOOTUpdated:No Comments2130 Views
    Peter Montgomery
    LONDON --

    Droga5 London has appointed Peter Montgomery–who has worked with the agency as a freelance executive producer since 2016–as head of production. He replaces Chris Watling, who leaves the agency at the end of October.

    Montgomery will work across all clients and report to Droga5 London CEO Bill Scott in his new role, starting on November 1.

    As a producer with the agency, he has been behind award-winning work, including Amazon Prime Video’s “Great Shows Stay with You” campaigns; the recent Amazon Alexa “A Voice is all you need”; and campaigns for Setapp and Rustlers. 

    Previously, Montgomery worked with 72andSunny in Amsterdam, where his credits included producing the global Axe “Find your Magic” campaign. His prior roots were BBH and M&C Saatchi, as an EP and sr. producer.

    Montgomery said, “Droga5’s relentless drive to put the very best creative work into the world is a constant source of inspiration. The agency also happens to be home to some of the nicest people in the industry. I’m very excited to be officially joining them to work with their incredibly talented production team and all their production partners.”

    David Kolbusz, chief creative officer, added, “Peter has been behind some of the most famous, beloved work that Droga5 London has produced. From our original Rustlers epic to the most recent SetApp campaign, his passion and taste are invaluable assets to the creative process. I eagerly await to see what he does with the bigger departmental canvas.”

    Category:News
    Tags:Bill ScottDavid KolbuszDroga5 LondonPeter Montgomery



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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